This is the first full report on the work, and it is going to be straight with you about what has moved and what has not.

Three months in, the foundation is built. 143 fixes are live across your site, your listings are out, and your Google profile has posted 80 times. Google is showing you more because of it: 1,713 people saw you in August against 1,216 in June.

One honest note before the numbers. The call count on this page is only the calls Google counted from the call button on your Google profile. A homeowner who read your site and dialed the number off it is not in that count, and right now we have no way to see them.

Every month, on the record.

One row per month from June 12 to September 6. Check any row against what you saw on your own end.

Two rows are short. June is short because we started on the 12th, so that row covers 19 days, not 30. September is short because the month is not over. It covers the first six days, and it is marked so you do not set it next to a full month and read a fall that has not happened.

The calls column is only the calls Google counted from the call button on your profile. It is not the calls that came from somebody reading your site and dialing the number off it. There is no tracking number on your site yet, so those calls are real and we cannot see them. That is the honest ceiling on this whole page and the Attribution section says more about it.

Your Google front door, measured.

Your Google profile is what a homeowner sees before they decide whether to call you.

It is growing. 108 views in June, 111 in July, 165 in August. That is 53 percent more people looking at you than when we started, and August was the best month yet. Three people tapped the call button in August, which were the first three of the engagement. The first six days of September brought 13 views and no taps, which is about the pace of a normal week, not a change.

Now the number that matters more than any of those. You have 4 reviews.

They are all 5 stars and every one has a reply under it, which is exactly right. The problem is the count. You have earned zero new reviews since June 12. Not one in three months.

A homeowner picking a roofer after a storm is spending five figures with somebody who climbs on their house. They check reviews before they check anything else. Four is not enough to feel safe with, no matter how good they are. The roofers holding the map above you have three times as many.

This is the cheapest thing on this page to fix, and it is the one thing we cannot do for you.

September so far (first 6 days): 0 calls, 13 profile views. Full month lands in your next check-in.

These are only the calls Google counted from the call button on the profile itself.

The searches that find you.

Two things happened in Google search and they point in opposite directions. Both are true.

More people are seeing you. 1,216 saw you in June, 1,428 in July, 1,713 in August. The first six days of September brought 468, which is on pace for the biggest month yet. Six days is not a month, so we are not counting it as one. But the direction is the site work landing.

Fewer of them are clicking. 28 clicks in June, 15 in July, 17 in August. None yet in the first six days of September.

Set against the three months before we started, you are up. The 87 days before June 12 brought 34 visits from Google. The 87 days since brought 51. That is about 50 percent more.

The reason the clicks are not keeping pace with the views is your average spot. Across the window before we started it was 23.7. Across the window since, it is 29.1, most of the way down the second page. Google is now showing you for about 25 percent more searches than before, and most of the new ones land low, which pulls the average down. Being seen and being chosen are two different things, and right now you are winning the first one.

One more table sits at the bottom of this section, and it is the best news on this page. Six insurance claim searches where you already sit on page one and nobody has clicked yet. That is the closest thing to a rank you own today, and it is why the tracker's 100 generic terms are not the whole story.

One note on how this is counted. These are United States searches only, which for an Austin roofer is the only number worth reading.

Beyond your name, new demand.

Google tells us the exact words behind only some clicks and hides the rest for privacy. In this window it named 5 of your 51.

That is a small sample and we are not going to pretend otherwise. But it says something worth knowing: 4 of those 5 were people typing your name. Somebody who already knew about you, looking you up.

The one search that was not your name was "roofing companies in austin tx", and you sat at spot 101 for it.

That is the whole picture in one line. The people finding you already knew you existed. The people who do not know you yet are not finding you.

Your keywords, on the clock.

100 search terms tracked in Google's ordinary results since June 23. These are the big generic roofing searches, like roofing company near me and roof replacement contractors. The tracker reads them at national scope, not from an Austin address, and it last read them on August 22, so these positions are three weeks old.

You do not rank for any of the 100. That is a measurement, not missing data. The tracker checked every one and found you outside what Google shows.

It is not the whole picture, though. Search Console is Google's own record of every search you appeared in, and it shows six insurance claim searches where you already sit on page one. They were shown 368 times between June 12 and September 6 and nobody has clicked one yet. They are listed at the bottom of the Search section. Your own name ranks at spot 8. The generic terms do not, and that is where the work has to go.

The tracker compares where terms started against where they sit today. From next month, this section carries a month by month line for every term that ranks.

Your map pack, pin by pin.

This is the map, the block of local businesses with pins that sits above the ordinary results. It is a different surface from the blue links and it moves for different reasons, so we keep it separate.

We check 25 roofing searches across 39 points in a 3 mile circle centered near Hutto. Readings taken September 1.

You do not appear in the top 20 at any of those 39 points, on any of the 25 searches.

The grid ran cleanly at every point, so this is not a gap in the reading. It is the answer. We checked it by hand too. On September 13 we searched Google Maps for roofing company near me from two spots, the center of the grid near Hutto and the center of Austin where Google pins your profile, and you were not in either list.

For a storm damage roofer this is the most expensive place to be missing. When hail comes through Austin, homeowners open the map first. The map runs on three things: how close you are, how complete your profile is, and how much trust you have built. Your profile is in good shape. The trust part is 4 reviews.

Where AI recommends you.

This is the layer where somebody asks ChatGPT or Gemini who to call about a roof before they open a page of search results.

You come back in about 1 percent of the answers we track. Gemini and Perplexity have named you. ChatGPT, Copilot and Google AI Mode have not. The odd part is that those same assistants read your website more than any other source when they answer the 15 roofing questions we track: 423 quotes, the most of 1,928 sources. AI reads you and does not recommend you yet. The gap is trust, the same gap as the map, and four reviews does not close it. An earlier reading exists from the spring, but it tracked far fewer questions, so we do not show it as a before and after.

Google AI Mode is the AI layer inside Google search itself. These five platforms are increasingly where a homeowner asks who to call about a roof before they ever open a page of search results.

Counted, not guessed.

Here is what we can count today, and the one thing we cannot.

We can count the calls Google counted from the call button on your profile. That is 3 since June 12, all of them in August. None in the first six days of September.

We cannot count the calls that started on your website. For a roofer that is most of them. Somebody reads your storm damage page at ten at night with water coming through the ceiling, and they dial the number off the screen. Google never sees that call and neither do we.

That gap closes with a tracking number on the site. It is not on this account yet. Until it is, every phone number on this page is smaller than the truth, and we would rather tell you that than let you read 3 and think that is all that happened.

The second half of the gap is what happened after the call. Whether it became an inspection, and whether the inspection became a roof, lives in your records. Close both halves and this page starts reading in roofs instead of clicks.

We can see the profile call. We cannot yet see whether it became an inspection or a roof, because that lives in your job records, not in Google.

The foundation under all of it.

This is the plumbing that lets Google and AI read and trust your site.

143 fixes built and pushed live across 39 pages. The technical side scores 92 out of 100, which is the strongest number on this page and the reason your impressions keep climbing. We re-read it on September 13 and nothing has moved, because no new crawl has run yet this month.

Then there is Authority, at 2 out of 100.

Authority is Google's read on whether the wider internet treats you as a real, established business. Other sites linking to you, directory listings agreeing on your details, and reviews. It is the score that decides whether you rank for a competitive term or just get shown for it.

Your technical work is done and your authority is not started. That is the gap between 1,713 people seeing you and 17 clicking.

The work, month by month

1. June: Full site crawl run and the first wave of automated fixes deployed · Citations and directory listings submitted
2. July: 131 fixes deployed across 24 pages · Google profile posting cadence established
3. August: 143 fixes deployed across 39 pages · Technical pillar at 92 out of 100, the strongest score on the site · Authority at 2 out of 100 remains the weakest, and it is what the map result below reflects
4. September: Fix count holds at 143 live across 39 pages, read September 13. No new crawl has run yet this month · Technical 92, Content 40, Authority 2, UX 36, unchanged from the August read

Three doors, all honest.

One thing. Not five. It is the cheapest lever you own and it moves the two worst numbers on this page at once.

One note on why this is reviews and not more pages. Pages are the part we can build without you, and we will keep building them. Reviews are the part only you can get, and right now they are the thing holding the rest back. More calls is what you buy. Your time back is what you get.

The data behind every number.

Every number on this page came from one of the tools below, on the date shown. Nothing here is estimated, modeled, or rounded up. If a figure has no source next to it, it does not belong on this page, and you should tell us.