Sixty days in. More people are finding you. Now we have to get them to call.

That zero counts one thing only: people tapping the call button on your Google listing. It is not a count of your phone ringing.

We want to be straight with you, because this is the number most likely to look wrong to you. Google only reports a call when somebody taps the call button on your profile itself. It does not count a customer who reads your number and dials it, anyone who calls from your website, a referral, or a repeat customer. If your phone has been ringing this month, that is not a contradiction of this number. Those calls happen somewhere Google cannot see.

Two other things on this page are zero for reasons that have nothing to do with your marketing, and we would rather name them than let them pad out a list of failures. Direction requests are near impossible for you to receive, because you are set up as a service area business and your address is deliberately hidden, so there is no pin for anyone to navigate to. Bookings are zero because there is no appointment link on the profile yet for anyone to book through. Neither of those is a conversion problem. They were never available to move.

So the honest read is narrower than "nobody did anything". Of the ways someone can act on your profile, the website click is the only one really open to them, and eight people took it. The call button is the second, and that is the one sitting at zero. Tell us whether your phone has been ringing. If it has, we are under-measuring you and the fix is a tracking number, which we can set up. If it has not, then the review gap below is the reason.

Source: live Google Business Profile performance, refreshed from Google on August 17. Profile interactions total 8, which is 8 website clicks plus 0 calls, 0 directions and 0 bookings. Service area business status from your profile setup; available profile actions checked on August 17 and only appointment links are offered for your category.

Being seen and being chosen are two different jobs. We fixed the first one. The second one runs on reviews, and you have four.

When a homeowner has water coming through the ceiling, they do not call the first roofer they see. They glance at the map, look at who has reviews, and call one of the top three. Right now you are not in that map pack. We track 25 roofing searches across a 39 point grid covering your service area, and on the last three checks you did not place in the top 20 at any point on any of them.

Here is the part worth knowing, because it is better news than it sounds. One of the roofers holding a spot in that map pack near you sits at position 4.2 with thirteen reviews. Not a thousand. Thirteen. You have four, all five stars, all answered. The gap between you and the map pack in Austin is not years of work or a huge budget. It is roughly nine more reviews. That is the single highest-value thing you can do in the next 30 days, and it is on the Recommended tab.

Source: live Google Business Profile performance, 35 days to August 17 against the equal 35 days before, and your local map grid, last run August 2, 2026.

Everything above is an asset you own.

The fixes, the content, the profile work, the tracking, and the data behind this page all belong to you. If you ever walked away, you would keep the lot. That is the point of building it this way instead of renting attention that stops the day you stop paying for it.

Search Console is connected now, and it changes what we can tell you.

At your 30 day check-in this was a gap we could not fill. It is filled. We now read your Google Search Console directly, which is the tool that reports how people found your actual website: what they typed, how often Google showed you, and where you ranked. Here is the first month of it.

Two honest notes on those numbers. Your average position is about 29, which is page three, and page three is where impressions happen and clicks mostly do not. That is why 1,715 appearances turned into 17 clicks. And we would not read much into 32 clicks becoming 17. Google withholds the search terms behind almost all of them, so we cannot tell you which ones moved, and at those sizes a couple of people searching your name by hand swings the whole number. Impressions and positions are the trustworthy part at this stage. Clicks become trustworthy when there are enough of them to be.

Source: Google Search Console, domain property, two equal 33 day windows to August 15. Search Console reports two days behind, so the windows end on the 15th rather than the 17th and both are compared like for like.

You are already number one in Google for roof insurance claims in Austin.

Twenty of your searches sit in the top ten. Seven sit in the top three. Once you set aside people searching your business name, every single one of them is an insurance claim or a storm damage search.

You have been adjusting claims for twenty years and you are licensed in seventeen states. Google has worked that out. The place you are winning is the exact place you are best, and none of it is by accident.

The flip side is the honest one: for the plain searches, roofer in Austin, roof repair near me, you are nowhere yet. Those are the biggest and most fought over terms in your market and they take reviews and authority to win. So the next 30 days do two things at once. We push harder on the claims ground you already hold, because that is a real lead, and we keep building toward the general terms.

Source: Google Search Console query report, 33 days to August 15, 2026. Branded searches for your own business name are excluded from the list above.

The same place Google does. Insurance claims.

When we ask the assistants roofing questions, two come back with you in the answer, and they are the two you would pick:

• Second for how to file an insurance claim for storm roof damage in Austin
• Third for the best roofing contractors for insurance claim repairs in Austin

There is one more thing in this data worth knowing. When the assistants answer roofing questions for your area, they read your website more than any competitor's. Your site was cited 327 times across the questions we track, against 111 for the next roofer. So the assistants are using you as a source and still not recommending you by name. That gap is the same gap as everywhere else on this page: they have read what you say about yourself, and they are waiting for other people to back it up.

Source: Search Atlas AI visibility tracker across ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode, June 12 to August 17, 2026. All tracked questions are general roofing questions, not searches for your business name.

Nobody outside your business is vouching for you yet.

Google, the map pack, and the AI assistants are all asking the same question about you, in three different ways: does anybody else say this business is good? Right now the honest answer is four people do. That is not a criticism of the work, it is where a 60 day old profile sits. But it is why the technical side of your site scores 92 while your authority scores 2, and it is why 151 people can look at you in a month and only eight of them act on it.

The good news is that the fix is cheap and fast, and it is not more marketing spend. It is reviews. The roofer holding a top spot on the map near you does it with thirteen of them.

Next month is aimed at one thing: getting you onto the map.

34 more profile posts are already scheduled and the site work continues on the pages we cover. On top of that, three specific jobs, all pointed at map position:

• Finish your profile. It is 60% complete, up from 48%. What is still missing is concrete: no profile photo, no cover photo, under 50 images in the library, several unanswered attribute sets, and a business description that never says the word Austin. Profile completeness is one of the few map inputs we control outright, and we are taking it as far as it will go.
• Turn on same-day review replies. Every review you have has a reply, but each one was written by hand. We are switching your profile to draft a reply the moment a review lands so nothing sits unanswered while you are on a roof. You approve the tone once and it runs.
• Retune your rank tracking, then keep it honest. Your 100 keyword tracker is currently checking from a national desktop view, which is the wrong lens for a roofer in Austin, and it last collected on July 23. We are repointing it to Austin on mobile and putting it back on a regular refresh. Your map grid goes on a fixed monthly run at the same time. When you first place in the top 20 at any point on that grid, you will hear it that month, not in a quarterly summary.

What we want you to take from this report is narrower than usual: the visibility half is working and the trust half needs your customers. Reviews are the one input the map, the AI assistants, and a homeowner's four second decision all read off. That is why it is the ask, and why we want it to become a habit rather than a favour.